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Create a visual solution for a company of your choosing.
Main message: Ikea's flat-packed furniture is easily transportable. Insight: Fitting furniture through doorways is an arduous task and causes much frustration. Ikea's flat-packed furniture solves this issue, since the boxes containing the disassembled furniture fit smoothly through doorways. Big idea: A little fold makes all the difference.
The campaign was seemingly a success. I received a high mark from my professor, and congratulatory remarks from my peers.