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The Pepsi China Limited Edition Can aims to celebrate the richness of Chinese art and culture combined with the youthful “Live for Now” spirit.
The artistic direction is in line with the Pepsi’s vision of “Live for Now,” creating an aspirational brand experience that connects Chinese traditional decorative elements, colors and patterns with Chinese youth who want to have more fulfillment from their lives. This hand-crafted illustration was developed to be impactful and to resonate emotionally, blending “illustrative art” within the context of packaging design.