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Founded in 1891, Bongénie Grieder is the well known larger luxury department store in clothes and accessories in Switzerland (20 stores in the most important city). Good quality and elegance are the key words of this department store which bring the finest brands in their unique environment. Our goal was to promote the spirit of Bongénie Grieder in a different way that is done usually (models, clothes, …).
To reach the goal gave by our client, we decided to create a dialogue between elegance and nature in an environment halfway between dream and reality.To do so, we decided to find systematically on every picture the three following strong elements :• the beauty of the nature,• the touch colored of a bird, • the elegance of a silhouette
We had a very good feed-back of the clients of the department store as well as the retailers of the clothes and accessories.