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People who bring their own devices to work need to keep personal and professional data separate and secure. Our job was to drive awareness of the problem and demand for the solution: Toggle from AT&T.
We imagined a series of outlandish smart phone cases and produced them by hand. Each is an eye-catching metaphor for the “personal” side of every worker’s device—and a vivid reminder of how vulnerable their sensitive professional data can be.
Display banners earned 3X the click through rate objective. The entire campaign, including 1-to-1, was considered a breakthrough success.