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The assignment was to create an outdoor execution for The Sierra Club, the largest environmental agency in the country. The main goal was to get people to realize that even donating just a small amount of their money or time would make a beneficial impact on the environment.
For this outdoor execution, a small cushion would be attached to the end of a park bench. Although it is small and does not cover the whole bench, it still provides some comfort. The copy, with the headline "Even Small Actions Count," describes how people's actions can benefit the environment no matter how small. The copy ends with a push for viewers to donate to The Sierra Club at their website.