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Create a series of artistic images to be used in new print ads and on a newly designed website for Auto & Truck Services, a specialty independent automotive service center in Birmingham, Alabama.
Motor Lisa - Photograph two of Auto & Truck's service technicians hard at work on a '67 candy apple red Ford Mustang, parts and tools strewn about them. As these elements approach the edge of the frame, they begin to serendipitously take on the shape of Leonardo da Vinci's master work. Symphony - Photograph an Auto & Truck service technician working under an iconic Studebaker front end. The car parts on the floor are revealed as a series of music notes on tire tread skid marks.
By expanding on what Auto & Truck Services considers an art form, we've helped them stand out in an overcrowded, generically, and unimaginatively advertised category.