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To design a bespoke type family (containing 3 weights and one display weight) for the leading national cinema chain in Sweden and Norway called SF Bio. A typeface that would evoke emossions, communicate and be recognisable as representing SF Bio’s ethos ‘BIG EMOTIONS’. It was to be broad enough as to relate to a big and scattered audience (everyone who likes cinema), but still have character and the possibility to live over time.
SF Bio Sans is based on a cinematic legacy, combining the notion of neon lights and glamour, but with a contemporary twist, always keeping SF Bio’s DNA in mind. It was important that the design of the new typeface was based on a clear understanding of how and where it would be applied in practice – from moving images to physical signs to digital and print. We created a well balanced typefamily that flirts with heritage but has it’s sights set on the future, bringing SF Bio into the 21 century.
Very well received by the public.