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The assignment was to create a print advertising campaign to sell Little Trees Car Fresheners.
After doing research on scent and the olfactory bulbs, I realized smell is one of the strongest senses that we have. The smell of places and objects can change the way in which we perceive them.
Through these findings, I wanted to show an actual transformation that can take place inside a car. Even if you're driving through a blizzard, allow Little Trees to bring you to your paradise. Smell the morning mist under the starry skies. Let Little Trees take you there.