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Brand the Jersey City rental as more than just a commuter residence by integrating the freshly built 50-story high-rise into the surrounding community.
We dove deep into the neighborhood with photographer Danielle Levitt, who photographed clubs, schools and portraits of the many local “mom and pop” business owners.
Rather than creating a traditional product-focused real estate brochure, we presented Danielle's photographs as a pure photography book; a document of the people that make Jersey City the industrious and cool place it is.