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To develop a concept for a signature image, which promoted "Embellished: Adornment Through the Ages," a chronicle of European and American fashion represented by hats, accessories and curios at the university’s fashion and film museum.
The SCAD FASH Museum of Fashion + Film needed a compelling image for this momentous exhibition: a survey of adornment, from the lavish embellishments of the mid-18th century and the Belle Époque, to the sophisticated elegance of the years during and following the world wars.
It is the first SCAD FASH exhibition to focus exclusively on the evolution of fashion with examples from Italian designer Elsa Schiaparelli, the House of Balenciaga and French fashion icon Christian Dior. This exhibition marked the U.S. debut of selected pieces from the legendary Raffaello Piraino Collection, which is housed in Palermo, Italy, and consists of more than 5,000 ornate garments and accessories that belonged to the Sicilian aristocracy and bourgeoisie.
The presentation of information conveyed on the image needed to reflect the lavishness of the exhibition. Included in the collection were some hand-lettered items from which inspired the designer to use a brush pen to hand-letter the name of the event on the image. The italicized style with air between each letter captured the same flow and lightness conveyed by the image.
The image helped to generate strong interest in this first-of-its-kind exhibition at SCAD FASH. Attendance has been above projected figures due to the effectiveness of the promotion of the event, including the signature image.