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Salesforce University (SU) had a brand identity that was old and outdated. It no longer complied with Salesforce brand standards, nor did it communicate the sophistication and expertise customers and partners would find working with SU. We needed to develop a new logo that was both brand compliant while also reinforcing SU's unique brand attributes and story.
To begin, we redefined Salesforce University's core brand attributes: smart, approachable, knowledge-driven, premium and empowering. We chose to visually express these attributes through the use of a modern take on a university seal. It is a direct—and natural—extension for us. The book chevron communicates what we do in a modern way, it fits well within our larger corporate brand system and translates well globally.
This logo has been distributed globally internally and externally, it is on all course materials, web properties, swag items, advertising, awards, social media channels and certification credentials. The results have been overwhelmingly positive, this is a brand that is recognized by fortune 500 companies as the place to go for Salesforce training and certification.