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We were taken with creating a brand identity for an Ayurveda wellness tea. Ayurveda is the Indian art of holistic living and the oldest (5000 years old) medicine system in practice today. It reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit. The principle of balancing the body is done by first determining your Dosha type. Only then can we begin to create balance for ourselves in our health and lifestyle.
The name Teala plays off the word Tula which means balance in Sanskrit. If you look closely, you can see how the logo is actually a yoga pose where the body is in perfect balance.
The packaging has been picked up by a major U.S. retailer.