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Coterie is a boutique development of 18 apartments located in Crows Nest, regarded as Sydney’s most liveable suburb. Coterie offered a rare opportunity for a special few to buy into this small, exquisitely designed development in a highly desirable location. The brief required an identity that would give a sense of destination and arrival, reflecting the bespoke nature of the sculptural, curvaceous and feminine architecture.
The Coterie brand creative was positioned as refinement over fashion, an urban enclave that is immersed in exclusivity. The creative concept folds and curves, reflecting the architecture, diversity and intimacy of spaces to be discovered. A refined simplicity emulates a focus on attention to detail and quality.
An unprecedented level of success has been reached by Coterie, which achieved sales targets for the developer within the first fortnight of launching.