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AssignmentPromote a key community gathering and fundraising event for a local nonprofit focused on helping refugees and other immigrants find their way to success in metro Louisville, Kentucky.
ApproachTo stand out from the myriad of event flyers and posters stapled or stuck to bulletin boards and store windows – and to stay within a very small budget -- we chose a limited palette of strong complementary colors to create a tension and energy suggestive of the coming together of disparate cultures to create something new and fresh. An abstracted excerpt of the venue architecture adds visual interest along with flat symbols representing different social and ethnic touchpoints.
ResultsThe poster has received prime placement in locations throughout the community; advance ticket sales for the event are significantly ahead of last year’s pace.