To develop JDO’s own bespoke ale brand with a beautifully crafted bottle showcasing the team’s knowledge of the beer sector through a love of unique and inspirational design.

The muse and inspiration for this venture came in the form of eighteenth century character, Beau Nash, a celebrated dandy and fashion icon who appointed himself Master of Ceremonies in Tunbridge Wells in 1735, the town in which the agency is based. After delving deeper into his history, JDO discovered that he was not only a ‘trend setter’ but also an infamous gambler, all of which provided fertile ground for creative exploration.

The resulting brand design has, at its heart, three playing cards, encouraging the design to be viewed in two orientations. From this idea JDO created an ambigram for the Beau Nash identity which reads the same viewed right way up and upside down. The Beau Nash ‘lock up’ has been crafted in black type with surrounding intricate filigree drawn in the same style. The near continuous illustration on side of pack acts as a visual metaphor for the rich tapestry of Nash’s life with a little bit of JDO’s own unique characteristics mixed in.