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Create an anti-fracking poster that educates by inspiring curiosity from the viewer.
We wanted to define the process of hydraulic fracturing through visual illustration before the viewer even reads the poster. An old fashioned water gun pointed down with a drill suggests naïve child’s play with potentially dangerous tools. The word “Water War” that sits at the base of the drill labels not only highlights the local conflicts that fracking is creates but also the potential wars that could occur when endangering the national fresh drinking water supply.
Congressional candidate Alanna Hartzok lauded the poster.