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To encourage millennials and other consumers of beverage alcohol to explore an innovative alternative to their current drink of choice: 1000 Stories, the first bourbon barrel-aged zinfandel wine.
Affinity Creative Group built a custom studio set with unexpected props, e.g., a tumbler vs. stemware, to achieve the perfect look. The agency also made extensive use of composite photography, with roughly eight individual shots combined to achieve the ideal mood, composition and brand registration.
A very large number of consumer impressions, well in excess of projections, followed by increased sales in targeted markets.