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This branded mailer experience aimed to reestablish Quaker in a contemporary way, highlighting natural and artisanal taste appeal along with functional nutrition benefits that strengthen the brand.
The 140th anniversary promotion was an opportunity to highlight the Quaker story with nods back to 1877. The mailer features a limited edition canister design, popular oat recipes, and a timeline of Quaker’s history to remind people how far the brand has come.
The mailer was distributed to health and wellness, food, and lifestyle media to give them a better understanding of the rich history of Quaker, recast in a modern way and creates excitement around the brand.