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In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution. The Pepsi Limited Edition Can and Lay’s packaging celebrates the Chinese New Year by featuring an iconic monkey-face that reinterprets the legendary zodiac sign in a relevant and youthful way.
The artistic direction of the Year of the Monkey designs feature an iconic monkey-face leveraged across the entire campaign, enhancing brand love while commemorating the tradition of Chinese New Year in a fresh and youthful style. Lay’s Monkey King packs enable youth to bring something new to Chinese New Year, by sending new year greetings to their beloved with Lay’s.
This initiative generated more than 110 MM impressions on social media. Together, Pepsi and Lay’s are creating fun, interactive moments across the globe.