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Create a new clothing brand called 'Sofia'. SOW includes forming a new graphic identity and textile prints for its first collection.
Sofia may not be known by a many people,but her legacy and name is still embroideredacross the hearts of many. Sofia worked asa seamstress during the Second World Warwhen fabric rationing limited the amount ofmaterial that could be used to make clothes. In Paris glamour was still alive and womenwere still stylish, thanks to clothes createdusing odd and unusual materials or recyclingold ones. One of them was Sofia.
The memory of Sofia and her odd approachbecame the inspiration for the graphic identityas well as the creation of the first collection.To further honor the process and launchingthe brand, the collection is accompanied bya process/collection catalog.