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Hoyal Farms asked CF Napa to design the logo and packaging for this luxury Pinot Noir and Chardonnay brand from the Rogue Valley in Oregon that would make the viewer think, which is the first step in appreciating a great wine.
We created an icon that makes the viewer/consumer think – the symbol is both the numeral 2 and a question mark.
The solution captures the heady style of the ownership and importance of thinking and focusing on a wine while enjoying it and the client was thrilled with the solution.