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I was invited by the Australian Graphic Design Association to design a poster for; 'What can Australian design do?' (for business, economy, education, charity, society, environment and the the world?)
The only rule was that the design response must revolve around the letter A.
My poster design is about 'chAnge'.
Australian design can chAnge; perceptions, direction, identity ... in business, economy, education, charity, society, environment and the world.
I have used a 'symbolic' thinking A (an A with a brain!).