
- Award
- Gold
- Agency
- KMS TEAM GmbH
- Client
- OSRAM Licht AG
- Designer
- Knut Maierhofer, Bettina Otto, Annika Goepfrich, Florian Köppen, Sonja Zech, Katharina von Stauffenberg, Franziska Hösl, Jana Schauhuber, Bruno Marek
- Category
- Technology
- Country
- Germany
- Award
- Gold
- Agency
- KMS TEAM GmbH
- Client
- OSRAM Licht AG
- Designer
- Knut Maierhofer, Bettina Otto, Annika Goepfrich, Florian Köppen, Sonja Zech, Katharina von Stauffenberg, Franziska Hösl, Jana Schauhuber, Bruno Marek
- Category
- Technology
- Country
- Germany
- Title
- Osram Annual Report 2013 – Light is Life
- Design Firm
- KMS TEAM GmbH
Assignment
The aim of the first annual report for OSRAM was to highlight the importance of light, show strong growth in the lighting market and position OSRAM as a quality leader in line with the tagline “Light is Osram”.
Approach
We interpreted “Light is OSRAM” literally: the Annual Report cover page glows with a circle of real LED lights. The circle of LED lights is a key visual that represents the innovative spectrum of OSRAM’s products and services.
Light is OSRAM – and Light is Life: The “circle of life” based on the key visual shows facts about light and how it shapes quality of life. A “projects circle” presents OSRAM’s lighting expertise. Features, reports and interviews on six reference projects show the role of light in various areas. The insert “The Future Begins – Now” presents six global trends shaping life and the lighting market.
Results
The MDAX-listed company had a successful IPO. A total of 15,500 copies of the print report were produced. Number of shares after IPO: 104,689,400. The OSRAM stock price has more than doubled since going public in July 2013 (information from June 2015).
Contact Information
- Company Name
- KMS TEAM GmbH
- Phone
- +49 (0)89 490 411 - 0
- a.kresiment@kms-team.com
- Website
- www.kms-team.com
- Address
- Gabrielenstraße 9
Munich, Bavaria
80636 DE