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Logo redesign for an alternative asset placement business.
We wanted to show with the logo that this company is reliable, dynamic, and modern. We were simultaneously redesigning their website, so it was important to have a logo that was clean and simple for print and digital usage. We created a custom water drop as the logo mark. The network of lines represent several aspects of the company: their multi-faceted nature in the world of investments, their strong and diverse network of relationships, and the structure they provide for their clients. The shape of the drop also mimics the shape of the “A” in Aqueduct.