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Infrastructure Partnerships Australia are Australia’s most respected independent think tank and intelligence unit. They approached Tiny Hunter with the task to refresh their brand which was outdated and no longer represented their level of expertise or credibility within the infrastructure industry.
By drawing from the metaphor of a catalyst, that is, a substance that creates change by remaining strong and independent, we developed a brand mark and pattern device with meaning that mirrored the role IPA play between the public and private sectors.
The introduction of black and white abstract imagery, a strong colour palette and bold typography gave strength and movement to the brand, reinforcing the brand’s values of credibility, connection and pro-activity.
The identity provides flexibility and diversity across a brand with many customer touchpoints and reinforces their strong industry positioning in a modern and innovative way.
Since launching the new brand and website we have received very positive feedback. Robert Montgomery, Chief Economist of IPA had the following to say about the work; “Tiny Hunter’s work is exceptional on all fronts, whether it is strategy, creative or web design and development, but most importantly the communication is open, honest and productive. You get exactly what you want and enjoy the process.”