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Create an edgy, youthful ad campaign that reintroduces Vaughn College to their target demographic of young, ethnically-diverse students.
Vaughn College's demographic cares about tangible returns on their college investment. They want to know their education will directly lead to practical skills and real jobs. I boiled down this brief to its simplest essence, evoking the connotations of "realness" with the target audience and complimenting the message with bold type and reportage-style photography.
The campaign was met with enthusiasm from the client, who sees it as a part of informing the college's evolving image.