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Each year, Appleton Coated hosts the U360 Competition: a celebration of the best design work of the year printed on the iconic Utopia paper. The competition draws submissions from both in-house and creative agencies from a range of industries and applications to showcase the incredible flexibility the paper offers. The winners were selected by Appleton Coated’s Design Council–a panel of experts in print, production, and concept execution. Rule29 was engaged to create a book that would showcase the winners and their projects, as well as bring focus to how and why Utopia was the paper of choice for these stunning pieces.
Rule29 began the process by creating a theme for the showbook and supplementary materials, which would inform the overall look and feel of the pieces. "Peak" was chosen as the theme, bringing focus to winning U360 as a monumental achievement. Throughout the book bold use of color, engaging copy, and elegant page layouts are used to guide audiences through the inspiring, award-winning work.
The book's reception was overwhelmingly positive, winning a number of national design awards and recognitions.