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This poster was designed for Nir Eyal’s talk at Airbnb HQ.
This poster was meant to reflect elements of Nir Eyal’s book "Hooked: How to Build Habit-Forming Products," such as the profile and use of yellow. In his book, the idea of habit-forming products is not meant to be highly profitable commercial products, but products that enhance the well-being of its users. The play of repetition through stripes ending with a gradient illustrate the idea of a habit contributing to the betterment of an individual.
The poster was a striking visual piece that attracted a lot of people to learn more about the talk. A lot of people grabbed posters off the walls soon after the event and Nir requested to keep one too.