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The direction was to convey the cold, austere wealth of the main characters and setting while also hinting that something dark is going on (without spoiling the ending).
The client was open to a wide array of styles for this film – from photographic to iconic or illustrative. We explored all of the above while maintaining a modern, fresh look and using a variety of techniques to integrate something sinister.
This look provided a closer look at how rich and bored the two main characters are while juxtaposing both their contemplative and sinister characteristics. This time, the blood drop within the title treatment is the hint that something is about to go very wrong.