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Vancouver chocolatier XOXOLAT (sho-sho-la) retails Canada’s largest selection of single origin chocolate bars. Xoxolat’s own line of chocolate bars required a packaging redesign in order to compete with more established brands. It required a lower cost of packaging that could be produced in small quantities.
Our solution was to create two different wraps for the two types of bars produced: single origin (grey) and unique flavour combinations, such as pop-rocks and bacon, (fluorescent red). The wraps contain information common to all bars while we illustrated the outer bellybands to provide a sense of the origin or flavour of the chocolate bars. The bellybands are printed digitally in short runs
XOXOLAT were thrilled with the beautiful illustrations and packaging design.