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I was approached by a local certified financial planner to develop an identity for his personal business. The client wanted a mark that felt professional, referenced an eagle from his former identity, and was designed in a modern stylization. My client also wanted to convey a sense of dependability, trust, and protection. All of which are necessary in the world of finance.
The mark alludes to my clients ideals by depicting an eagle taking flight with overlapped wings, and forming a shield.