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Biggs&Co. was approached by Bliss to be the Creative Directors for the relaunch. It was important to come out with a strong visual approach for the website, advertising and campaign images. Bliss was known brand that needed a serious refresh.
We knew Sarah Silver was the right photographer and worked closely with her to create impactful, fresh and modern images that spoke to the Bliss consumer but also added a new layer of personality that included ethnic diversity. It was also important that the skin "glowed" to represent efficacious products.
Beautiful photography that contributed to successful mass market retail sales.