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Under the direction of Adrian Pulfer, I chose Pima Air Museum as a client to rebrand. Located in the Arizona desert, Pima is one of North America’s largest air and space museums. The museum has a collection of some of the most iconic aircrafts ever built, and serves as a record of some of man’s greatest adventures. I wanted to create an identity system that allowed visitors to imagine as if they themselves were on a new exploration of unknown territory.
After doing extensive research on the history of flight, I was strongly influenced by the unique typographic treatments used in aerospace. At times, type is bold and highly legible from a far distance, while at other times it is used in miniscule blocks of detailed information. This lead me to pair bold, heavy type with small details of information. Icons are also very important in aerospace navigation, which is why I created a simple three shape wayfinding system that represents the three types of aircraft that can be found at Pima.
This system has evolved Pima into a new experience for visitors, who are given the opportunity to feel as if they themselves were a pilot. Extensive research allowed me to find a system that not only would appeal to well informed aviation enthusiasts, but was also simple enough for children to understand and enjoy.