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THE ASSIGNMENTTo create a compelling printed promotion for Goodall Integrated Design and illustrator Graham Roumieu.
THE APPROACHCutting through the daily sea of digital clutter, getting noticed and ultimately getting new client work were the goals of this project. Producing a memorable, all-analog print promotion while leveraging part of my name (Goodall) was our solution. Bold typography and strong, evocative illustrations showcase different benefits of doing "good work" in irreverent, humorous ways. A personal, hand written letter was included and the recipient's address was hand written on the front of the envelope. An elaborate dye cut enables the 8-panel brochure to physically fold out to a poster.
THE RESULTSThe promotion resonated with a variety of recipients resulting in new client work. Further to that, the humorous approach was greatly appreciated as we found out on several occasions.