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We were tasked with designing a logo for a Portland, Oregon made Red Ale called Rooster’s Rise.
Although I initially went through many iterations of this mark that were more immediately referential to Portland, I finally decided to go with a simpler, more direct approach that valued maximum immediate impact and communication.
The Roosters Rise logo has four layers of meaning: A craft appropriate tulip glass is used here to give distinction andcredibility to the mark. The tulip glass is used to give the rooster his body. The comb of the rooster is made from a stalk of barley malt (pre malting of course).