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Create a postcard to advertise the upcoming graduation shows for School of Design, which wanted one card for all programs. The postcards were used to invite people from the SCAD community as well as families and friends of the graduates whose work is featured in the shows.
SCAD is among the top art and design universities in the world. Graduating seniors in the jewelry, fibers, industrial design, design management, service design and design for sustainability programs are afforded the opportunity to display their works.
The event allows friends and family to share in the student’s accomplishments, but also gives the graduate one more substantive piece for his or her portfolio, important for future employment.
The show is a celebratory occasion, and the designer wanted to convey a feeling of festivity and revelry with the card. The bold and jubilant nature of the font, Splandor, dynamically speaks to that aesthetic without being cliché or over the top.
The show enjoyed a higher attendance than past events.