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Natrel was named the most trusted Canadian dairy brand in 2015. The same year, they decided to combine the great taste of their milk with a uniquely Montréal coffee, java u café-bistros. Since then, the Milk Bar became a reference for a real good coffee in Montreal. The customers can also taste some Natrel specialties from a seasonal menu put together using only the freshest ingredients on the market.
The unique environment of the Natrel Milk Bar was built on a playful concept. Lg2boutique proposed creating an experience immersed in the world of dairy. The integration of Natrel values in the space is made to be explicitly felt in the choice of materials and the refined details. The use of Russian birch plywoods combined with lustrous black and white surfaces reflects both the brand’s premium and natural sides.
The Milk Bar’s opening led to more than 8.2 million media impressions and sales are up at the JavaU café by 47% over last year. The gains are impressive, especially in the current context of 1.5% decrease in milk consumption in the Canada.