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Fratelli Branca is a historical Italian brand, originally founded in Italy in 1845 but famous today all over the world. The company decided to celebrate its 170th anniversary with a book published by Rizzoli and edited in three languages: Italian, Spanish and English.
With an incredible amount of archive materials such as photos, advs and labels, Humus realized that Fratelli Branca’s great story is a long journey through almost two centuries of changes, innovations and discoveries. So why telling a story when you can tell history?
Humus has developed illustrations and infographics, organizing the huge amount of contents, texts and images. A relevant space has been given to the historical print ads, although the whole book is well balanced between past and present. In addition, Humus created a small recipe book which can be found inside the printing containing the world most famous cocktails prepared with Branca liqueurs.