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It is a wallpaper sample book used as a sales tool in the showroom of the wallpaper dealer in NY. This showroom has many high-end class customers, among them many designers and interior coordinators. When they decide the wallpaper of the interior, they decide by looking at the sample book. While we had so many sample books, we designed it which I had never seen as hand picked up. This design is the same as the one used for PR poster in showroom.
We wanted to make a design sample that they never saw to make it easier for customers to pick up.We made it the same visual as the poster from the front to the back. This design is the original type face. The main merchandise of this showroom is gold and silver metalleaf wallpaper. They are all made in Japan. There is Karesansui in Japanese garden style.Karesansui is a garden with no water, a garden style that expresses the landscape of mountain water with stones, sand, etc. without using water such as ponds and water. In order to express Japanese likeness, we designed this type face by imagining the Karesanusui.
Until I made this sample book in this showroom, there was nothing neat as a sales tool.The fact that the customer actually went to the showroom and saw the real thing came to be able to judge to some extent in this sample book without going to the showroom. In addition, it can also go to business with this place other than NY, so the sales area also expanded.