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To introduce the brand new, larger FIAT 500X and to change the perception that FIAT only makes small cars.
We decided that the 500X was everything people loved about the the regular FIAT 500 only enhanced. It boasted the same Italian design as our little cars, but was larger and offered greater performance. From their it was only a matter of illustrating this point in a charming way.
This spot was originally developed only for an auto show. The client was so pleased with the commercial that they ran it on the Super Bowl, where it was ranked #3 by the USA Today poll.