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The project was to create conference collaterals for the international conference called DeL14: Forging Creative Connections. It is sponsored by Penn State and London College of the Arts, and was held on Texas State University campus for the first time in 2014. We had to design for mostly an international audience. We also wanted to make the collaterals easy to transport.
The phrase “Everything’s bigger in Texas” was the thinking behind our approach. We printed large glyphs on small items to push that idea. Everything was printed in small scale except for the woodblock and screen printed type. Those glyphs were printed large to show some contrast. Woodblock glyphs, DeL14, were created for printing and branding uses.
The name tag, an octavo booklet (exactly half the size of the event program), served as a mini schedule, map for area restaurants and attractions, and woodblock printed poster to commemorate the event. The conference program covers and dividers were woodblock printed and pages digitally printed then wire-o bound. Photographs from around the San Marcos area were half-toned to further the hand-rendered, rough feel. Special black cover editions were printed for organizers. Conference bags were ordered with the DeL14 mark then over printed with screen prints of the woodblocks. T-shirts were also printed for this event (not pictured).