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Design a self-promo piece that would make an impact with our clients during the holiday season
For our 2013 holiday self-promo piece we decided to design the packaging for a hand-crafted, limited-edition set of 65 bottles of beer. The design and messaging is a play on words, capitalizing on the word SIP, used as an acronym for the three types of beer included in the set: Stout, India Pale Ale and Pumpkin Ale.
Immediate positive comments from clients and colleagues on the idea, execution and content of our holiday beer