Finding a human face for a 137-year-old financial services leader

Competition:Logo Design 9

Design Firm:Lippincott

Client:Principal

OtherStrategy: Michael D’Esopo, Liz Greene, Dan Clay, Valerie Kuznik, Pascale Tam

OtherExperience innovation: Fabian Diaz, Aya Fujimori, Keagan Kirk-Singer

OtherOrganizational engagement: Gordon Rudow, Mary Beth Belka

DesignerBina Kijmedee, Sam Ayling, James Atkins, Michael Guerin, Kaito Gengo, Coco Han, Lizzie Harris, Rui Maekawa, Aurelio Saiz

DesignerAdam Stringer, Connie Birdsall

ProductionJeremy Darty, Gladys Fabara, Brendan deVallance, Luis Vieira

OtherStrategy: Michael D’Esopo, Liz Greene, Dan Clay, Valerie Kuznik, Pascale Tam

OtherExperience innovation: Fabian Diaz, Aya Fujimori, Keagan Kirk-Singer

OtherOrganizational engagement: Gordon Rudow, Mary Beth Belka

DesignerBina Kijmedee, Sam Ayling, James Atkins, Michael Guerin, Kaito Gengo, Coco Han, Lizzie Harris, Rui Maekawa, Aurelio Saiz

Country:United States