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A new model for inspiring business, Workshop by developer Milligan Group is a flexible, campus-style space - a centre of activity where you can hold a conference in the café and a brainstorm at the bar, push your performance at the gym and exercise your imagination at every turn. The main barrier Hoyne identified was the location. Commercial tenants perceive the suburb of Pyrmont to be inaccessible.
We created a campaign that positioned Workshop as a dynamic, connected hub for visionary businesses. CGIs diffused the negative perception of Pyrmont by highlighting how it is emerging as a dynamic hub for visionary businesses. They show how Workshop connected to pivotal zones around the city and positioned for next-generation success far more engagingly than facts and figures.
The campaign connected Workshop to pivotal zones around the city, and showcased the development as a hub next-generation success. Jarrod White, Development Manager for Milligan Group commented that: “Hoyne delivered a stunning campaign that demonstrated how Workshop functions and delivers as a workplace of the future. Their ability to deliver fresh creative thinking and bring new ideas to the table was inspiring and made the journey with them very memorable.”