2012: We have come very far

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Award: Silver

Agency: X_Design, México

Client: Grupo Modelo

Designer: Pilar Muñoz

Category: Print; Aviation

Country: Mexico

Award: Silver

Agency: X_Design, México

Client: Grupo Modelo

Designer: Pilar Muñoz

Category: Print; Aviation

Country: Mexico

Title: 2012: We have come very far

Printer: Earthcolor Houston

Paper: Magno Satin Matte

Design Firm: X_Design, México

Assignment

This annual report was done to be the last one as a Mexican Company since Grupo Modelo was purchased by a multinational beer company.
The annual report was released just in the moment of the sale...
An opportunity to say "good bye" but also "welcome to a new cycle"...

Approach

"2012: WE HAVE COME VERY FAR". 2012 is an unforgettable year. Along the annual report, key message talks about what is going on just at the time of the sale, how great we are, how much we have grown, about our 14 leader brands, about markets conquered (more than 180 countries)... Digital illustrations are "a zoom out" from an image of the cap of a Corona to a second image suggesting a celebration time of two bottles (representing the two companies involved on the transaction... finally, in the labels of the products, we present highlights and financial results, like "our products talk about our success"...