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Kanna is a hypothetical line of products targeted for recreational cannabis markets. It intentionally aims to offer California customers a luxurious and unique cannabis brand experience.
The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.
Colors are intentionally used to reveal the strength of the product. Alce (red): strength level 8–9 (max.10)Toco (orange): strength level 7–8 (max.10)Hope (green): strength level 3–4 (max.10)Gouldian (blue): strength level 0 (max.10)Lori (purple): strength level 1–2 (max.10)
*Naming is based on tropical bird names.
A series packaging design for the entire product line of Kanna includes the pre-rolls, a cannabis-infused chocolate, a box of cannabis-infused green tea, a cannabis-smell candle, and a cannabis-infused relaxation oil.