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The goal was to design a high impact campaign that would brand SLEEPLESS as a contemporary and urban action film.
The primary focus was to showcase Jamie Foxx front and center as the major movie star that he is; the secondary focus was to feature the title prominently. The backdrop of Las Vegas at night added the intrigue of the setting and feel of the film.
The combination of the prominent feature of both Jamie Foxx and the large bold title gave us the tremendous advantage of showcasing the complete branding message in one very economical and immediate high-impact read.