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TOM TAILOR was to be presented as a key player in the fashion industry with its 2013 annual report.
The publication is reminiscent of a fashion magazine. In addition to being part of the title, the theme of fashion is emphasized in the imagery and information presented throughout the report.The report features several large-format images in a journal and a special financial section. Both of these were sent in a box similar the shipping boxes used by the TOM TAILOR online shop. The journal presents the TOM TAILOR brands in the form of a fashion spread. Background articles on production processes and industry news as well as infographics are integrated in the same magazine style. In this way, the annual report conveys the company’s industry expertise through both design and content.
The annual report won a “Best Agency Annual Report Platinum Worldwide“ Award at the international LACP 2014 Vision Awards in San Diego. The Vision Awards of the League of American Communication Professionals (LACP) is one of the world’s largest competitions for annual reports. Additionally the report received a Silver Midas Award and a DDC Award.