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To design a logo for Kenneth V. Hoang, DMD that would make his dentistry look very high-end. Ken did not want a logo that would use the standard dentistry icons (tooth brush, molar, apple, etc). His dentistry focuses on cosmetic (vs. family) dentistry and he wanted something that would reflect that. His target market is primarily the middle-aged, mostly women. He said he wanted something that looked almost spa-like. Something that felt much more sophisticated than that of a standard family dentistry.
Sketching the lines of the "H" graphic was one of those "That's it!" moments. After a good amount of time refining it (along with other designs) the presentation to Ken confirmed exactly that. We also created with the tagline "Creating beautiful healthy smiles that will last a lifetime" to reinforce the cosmetic aspect of his dentistry.
He thinks it's awesome and he's very happy with it! He said his clients think it's beautiful.