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'TAMAMONO' is a Japanese brand of baby products of special silk material.Among many baby brands, it was necessary to build a differentiation that it is the most gentle product for sensitive and delicate skin.It was also very important to be a new silk material (not conventional), and it required visual newness.And because the price is higher, a sense of luxury was also required for the brand image.
First, for a visual difference, we decided colors close to the Japanese skin as brand colors.The image for PR also unifies the atmosphere to characterize its color.Next, we thought to link the form of the gift box to the image the baby Cocoon.In addition, the material of the box was picking paper that imagines the moist feeling of the skin.
When you embrace this box, it will look as if you are holding a baby.The skin color which is the image color of the brand is nostalgic for Japanese, we think that it was able to fully express the world of mother and child.